Designing and producing a line of jewelry to launch my business was a huge undertaking, but it wasn't the only thing that needed to be done. Anyone who's ever started a business knows that the "To Do" list is mammoth! One very exciting item on my list was the graphic design and branding of Susan Snyder Jewelry.
I was so fortunate to be good friends with husband and wife graphic design team, Rilla and Steve Alexander. I knew and loved their work. It was clear that we would be on the same page aesthetically and with their vast experience, they would bring fresh and exciting ideas to the table. And they did! They not only created graphic work such as the logo, business cards, packaging and multi-use patterns based on my designs. They also delivered an entire branding vision that addressed photography, website design, display, product positioning and marketing.
Can you tell I'm thrilled with the results?